How Is Big Estate Making It Big

What is the roaring success of Real Estate? Or perhaps the question should be rephrased to what is driving success in every industry in the world, especially the Real Estate sector? No point in guessing it is AI and its tools that are advancing the sector to a large extent. How’s that, if you’d question? Well, for starters through AI-powered Chatbots customers get round-the-clock assistance and prompt responses to all their queries or grievances. Then we have virtual home tours resulting in an immersive experience for customers to inspect properties from their home’s convenience. Lastly, curating customized property portfolios to send accurate property alerts that best cater to their preferences, enhancing their overall experience.

Amidst all this revolution, we at Big Estate have emerged as a strong Proptech start-up that is helping real estate businesses with AI-based targeting for quality lead generation and shortened sales cycles through data-driven solutions. Let's deep-dive and understand how they are doing this and discuss their offerings at length that are helping real estate businesses acquire customers. 

Personalized Marketing via Geotargeting 

We use our in-house algorithm based on geotargeting that helps optimize advertising spend by focusing resources on the most promising geographic areas. By identifying regions with higher potential customers with better response rates, we help real estate businesses allocate their marketing budgets more efficiently, resulting in higher ROI. 

AI algorithms analyze geospatial data to allow businesses to deliver highly personalized content, offers, and recommendations to home buyers and investors based on their location, resulting in increased engagement and conversion rates. Through AI-powered geotargeting, businesses gain a competitive edge over others by addressing the needs and preferences of the customers better.

Reduced CPL Improving Cost Efficiency

Our data-driven sales processes help businesses identify high-potential leads more quickly and accurately thereby resulting in a shortened sales cycle for real estate businesses. With our lowered CPL, your business will acquire leads at a reduced cost. This efficiency will directly impact your marketing budget, allowing you to allocate the same budget to other critical areas of your real estate business, such as property acquisition or customer service and acquiring more leads. This increased lead volume can potentially lead to more sales opportunities and revenue generation for your real estate business. Furthermore, as you optimize your marketing to lower CPL, you can improve your targeting efforts and focus on more qualified leads that are probable to convert into customers.

With our reduced CPL, you can attain a competitive edge in the real estate market. It would allow you to invest in quality lead generation strategies, making it more likely that you'll attract interesting prospects ahead of competitors who are still relying on higher CPL methods. Additionally, our data-driven solutions enable businesses to personalize their marketing efforts by tailoring their offerings to cater to their customer's preferences and pain points, resulting in higher engagement rates.

Customized CRM for improved lead management 

Real estate is a highly competitive industry that relies predominantly on building and maintaining relationships with clients, and a tailored CRM can help in just about that. Our customized CRMs allow real estate professionals to tailor their interactions with clients based on their choices, past purchase history, and needs, this personalization leads to higher client satisfaction. Our CRMs are integrated with AI-driven computation that identifies the most promising leads based on criteria like engagement, demographics, and behaviour. 

Additionally, our super customized CRM assists in seamless and effective lead management for real estate businesses that facilitate better tracking and organizing of leads, ensuring none are missed. Our CRM software is integrated across different social media channels, other CRM partners and real estate marketplaces allowing real estate professionals to centralize lead and customer data. It also ensures that data is consistently and accurately updated across all systems curtailing the possibility of outdated or incorrect information in your CRM. Lastly, CRM integration also helps in enhanced lead nurturing through constant automated follow-ups with the leads, resulting in increased chances of conversion.

Conclusion:

We will take full charge of your marketing strategies with our Proptech prowess to target the relevant audience who are keen on your offerings and are hopeful will convert. Through our AI-powered and data-centric lead generation strategies we will help your business reach the right set of customers capable of turning into potential home buyers.